how would you explain marketing to a preschool class?
Posted by admin on May 15, 2009 under PreschoolI am trying to explain what I do to preschoolers for talk about what you do for work day. They are mostly 4 year olds going on 5 and I do internet marketing and am not sure how to explain marketing to them.
Tags: 4 Year Olds, Internet Marketing, Preschool Class
May 17th, 2009 at 12:24 am
Well, they know what commercials are. It’s a good time of year to have this talk, with all the Christmas toy commercials on. Talk about how companies need to get their messages out to people so people can choose how and what to buy.
May 17th, 2009 at 8:41 am
No wonder this country is so morally corrupt! You shouldn’t be teaching preschoolers about marketing, you should be reading the bible to them! Democrats have ruined this country!
May 20th, 2009 at 7:13 am
Bring a paper grocery bag with different types of individual ’snack size’ candy bars. First tell them in brief terms that you help companies tell people about what they sell.
For example, let’s say I work for a company across town that sells the things I have in this bag. Raise your hand if you will be willing to give me money for one of things I have in this bag but you can’t see what it is. (You’ll probably get one or two of the ‘dumb ones’ that said they would but most won’t.) So… now.. what if I tell you that what I have taste great? (You’ll get a few more hands.) So.. now.. what if I tell you I have candy in here! (Boom all the hands are up.)
Well.. this is what I do, except I use the Internet to help companies tell people about their great products. In much the same way as you didn’t know what I had to offer and you really didn’t want it, most people are the same way about other companies and what they have to sell. I get to tell people, though the internet and website, all about the great things that are available!
Then.. PASS OUT THE CANDY! Woo Hoo!
You’ll have the best presentation there!
Good luck!
May 21st, 2009 at 6:34 pm
You just need to be very basic. Children know what it means to buy something and they know what commercials are. You can explain to them the people who make things want other people to buy it and they have to make commercials. Then you can tell them, in simple terms, how your job relates to that. I’m not sure myself so I can’t advise any further. Just remember to be short and simple or you will lose them quickly. Don’t feel pressured to give some big detailed presentation…..if your talk only lasts a few minutes that’s fine for preschoolers. If you have any pictures you can show them that always helps to hold their interest. And at the end if you ask for questions….you will not get questions, you will get stories about everything in the world. That will be the fun part….kids say the funniest things!!
May 22nd, 2009 at 7:02 am
At this age, you can actually tell them quite a bit about your job, and they will get it.
You can tell them that it is your job in your company to help them sell their things. Maybe first, you could explain what your company sells, or give examples of the kinds of things that you sell.
This age is also an age of black and white. So try to give examples that they can say “Oh, he makes commercials on TV/in magazines” or “He draws the pictures on my cereal boxes” or whatever. Something concrete they can see in their brains very clearly.
And, they don’t have to know *everything* you do. If you bring in a few very specific examples, that will be enough. If it’s not enough, they will ask you questions. Then, their questions will tell you exactly what they are ready to learn about.
Good luck!
May 24th, 2009 at 6:12 am
Another idea too is to ask them questions to keep them involved. Go around the room and ask each child what they want for christmas. Then ask them how they found out about that toy/product. When they tell you tv, magazine, store display, ect. explain that is part of marketing and what you do.
Sounds like that should be fun! Hope you have fun with what you do for work day!
May 27th, 2009 at 1:17 pm
Tell them that marketing is basically looking for what people will like(toffie),want(a vidio game)and need(pencil and books) and finding them and selling it to the people call the customer.
It just like the customers are kings and queens and us marketers being servants serving them at a fee.
say you are the midle man between the customer and the producers.
if some goes on the net looking someting you sell, you help them get the right thing at the right price.
tell them is almost the best job,because we make people happy and the best way to be happy is to make someone happy.
May 28th, 2009 at 2:34 am
Do you think they really care or could even comprehend that concept? A little too advanced for them, sorry. All their little brains can master is games, snack time and seeing Mommy again.
May 31st, 2009 at 11:50 am
What an interesting question!
Children tend to understand a lot more than grown ups think!
There are a few good examples posted here but the gist is this:
Keep it simple
Use words they know, the term marketing will be a bit beyond them but you can tell them and then explain by saying your job is to help people sell things that they make so they will buy it.
Give them an example—- like commercials. But instead of being on TV they are on the Internet.
Most children (3& up) know what the internet is. You can ask them if they know what pop ups are, they are like commercials or sale ads from a paper.
Get them involved by asking them about things they would like to get.
Ask “how would you ask your parents to get it for you?”
Then explain that your job helps their parent to decide if they want to get it.
Go on the internet and show them some pop ups or pages that advertise things for sale.
June 2nd, 2009 at 5:56 pm
LOL… based on the other answers here… perhaps the most educational point might be the difference between marketing and advertising.
Most kids understand what advertisements are. Marketing happens before advertising. You figure out Who is most likely to buy the product, What they will do with it, When they are most likely to buy it and use it, Where they are, and Where they will use it and How they will use it.
Then the advertisers know what to say in the ads, where to place them so they proper customer is most likely to see it, etc.
Unless, of course, what you actually do is internet selling, and just call it marketing because everyone else does to avoid the word selling.
June 2nd, 2009 at 10:15 pm
I would focus on the fact that “it is marketing’s job to make you want to buy things.”
You can certainly talk about TV ads (toy ads for Christmas), and pretty displays in the stores. You can show them a billboard. You can play them a jingle that might be familiar. You can talk to them about ads that try to appeal to their moms and dads vs. ads that appeal to kids.
Just remember that kids really aren’t able to understand people’s motives until they are about 12. But they certainly know advertising!
June 5th, 2009 at 4:27 pm
Give them each a product & you can pair them up with someone else in the class. Then ask them to play a role to the class/everyone else on how they would market/sell the product & that would prob be the best way to explain marketing to them i guess