How much should I pay for internet advertising?

Posted by admin on Sep 5, 2009 under Search Engine Optimization

I want to advertise a tourism product on a website that has a lot of exposure to my target audience. They can also show the ads to a selected group from their users. How much should I pay them related to the relevant criteria and how do I know that they do what the promise?
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3 Responses to “How much should I pay for internet advertising?”

  1. gm0nk3y Says:
    September 8th, 2009 at 8:08 am

    You can pay $0 if you use Craiglists or USFreeAds. They both are very effective if you use it properly.

    They both rank very high in the search engine. The title is very important to the ad so make sure you write a phrase that you believe people would type into the search engine.

  2. Your Helper Says:
    September 9th, 2009 at 5:43 pm

    I think this is a question you will have to answer for yourself, however I suggest you set up a (views to purchase ratio) that you feel comfortable with. Unfortunately you can only do this by trial and error. Faith is the only thing I can suggest for the promise part unless they offer some type of guarantee. You might try the BBB (Better Business Bureau) if they are listed.

  3. Innovative Cash Says:
    September 10th, 2009 at 1:49 am

    Hi, Ronald Vexa.

    It sounds like you want to advertise with an ezine or a website that has thousands of readers. The website will tell you the cost of advertising on their site.

    It is not unusual to pay $200 for a solo ad for a site with 25,000 subscribed readers. Some people have paid as much as $2000.

    In my experience, solo ads have not been particularly effective. You write the text and submit it to the site, then they publish it within a week to two months. Solo ads are very popular for some reason, so you have to get in line behind everyone else. All a solo ad looks like is an advertisement in email form. Not effective, IMO.

    However, you may want to consider something similar to this, but in a more effective manner: article submission. Articles are written in an informational manner, not as advertisement. They yield better results.

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