How can I learn about new trends in marketing?

Posted by admin on Mar 8, 2010 under Other - Advertising & Marketing

I want to increase my knowledge in marketing. What are some good sources that explains newest trends and provide examples? Is there a site or a book that analyses marketing campaigns or strategies?
Spesifically I am looking for marketing info applicable to B2B (factory-dealer) environment.
I already know about basic principles and not interested in textbooks or [...]

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How important are business ethics to a company and their success?

Posted by admin on Mar 8, 2010 under Law & Ethics

Discuss the ethical climate at a business that you are familiar with or one that you have researched. How have ethics affected this business? What does this business do to enforce ethical principles? What things could they do better?
How can we as individual employees influence the application of ethics are our businesses? Give your thoughts [...]

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