Is male infidelity used as a marketing tool for female empowerment?

Posted by admin on Aug 17, 2010 under Gender & Women's Studies

This is related to Yahoo CEO Carol Bartz’s comments regarding using salacious material to increase advertising revenue in niche publications. Sites like Shine which is aimed at the female audience has an over abundance of articles pertaining to male infidelity thus using the Tiger Woods escapade as a means to invigorate ad targeting.
http://news.yahoo.com/s/ap/20091210/ap_on_hi_te/us_tec_tiger_woods_internet
I have never [...]

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