I know it made it better – but why?

If you have any ideas/comments on this, please mention.

Please let me know of any websites on this.
(I have only been able to find a couple so far.)
(This is NOT homework).

Internet marketing

Affect of the Internet on B2B (Business to Business) Marketing?

The Task
An international power transformer manufacturing company is interested in entering the American market. The company is conducting a preliminary market survey for Power Distribution Transformers in the U.S. market. As a marketing manager, you have been given the responsibility to conduct the study using secondary sources. Based on your analysis the company will decide its next strategy. The company expects you to provide the following information. You must provide enough information in each section so that company can formulate its strategy. Each section must be reported separately. This is a typical B2B marketing project.

1.Demand and Market: Estimate the demand for power distribution transformers in the U.S. A starting point of this analysis could be to determine the NAICS product or industry category code (is NAICS 33531 too broad?) and then search for information on the web and other sources. Describe target market for power distribution transformers and estimate its size (number and money value) and growth. It is possible that you may be able to get a directory/list of the buying companies with addresses and contact information. If you get such information provide it in the Appendix.
2.Market Segmentation: The study may call for a segmentation of the market. Describe how you would segment the market. Define the characteristics of each segment. Possible bases for segmentation may be as follows: type of institution (e.g., residential, retail or industrial market), voltage, value, price, type of transformers (e.g., dry vs. liquid/oil), and usage. Explain how segmentation may help your company in strategy formulation. Be as specific as possible. Your segmentation may call for a possible positioning strategy for different types of transformers. If applicable suggest a positioning strategy.
3.Competition: The industry requires high level of investment because of the value and the size of the product. Competition may be oligopolistic in nature, i.e., only a few companies dominate the market. With globalization, it is changing and the industry is becoming perfectly competitive. Be as detailed as possible in explaining competition.
4.Marketing Mix: Determine the marketing mix for the company. Explain each of the four Ps. Discuss product design and attribute, pricing, promotion and distribution. If needed, suggest separate marketing mix for each segment identified. Your positioning strategy may require separate marketing mix for each segment. Since this is a B2B project the characteristics and the delivery of the mix could be different from the consumer market.
5.Marketing Environment: Explain how the environment affects the marketing of the product. Specifically, identify those forces and factors that may directly affect the demand or the marketing of the product. Consider economic, demographic, technological, legal/political and social/cultural factors affecting the industry. Discuss how each of them affects the market.

I have NO idea where to start, what to do, anything. PLEASE, if someone could help direct me in the right direction I would be grateful.

Internet marketing

B2B Marketing Project – I really don’t know where to start?

Internet marketing

Do I need to Add Leads in My Spider Web Marketing System?

Internet marketing

what is the best way ? should we promote & market business on internet?

Internet marketing

has overture keyword tool been replaced or is it obsolete?

Internet marketing

What are the various promotional activities involved when you start an e-marketing website?

Business to business marketeres are adopting traditional consumer marketing commnications approaches & media to reach out to their target prospects

Explain the differences of business yo business & consumer marketing & discuss the reason for changing perspective of marketers. Answer should be supported with relevant examples. (to be view in marketing communications perspectives)

Internet marketing

B2B marketers using tradtional consumer marketing communications approach & media to reach target audience?

Please comment on one or more of these and describe the benefit the role would have in marketing a product or ensuring a product/service sells?

Internet marketing

Please comment on one or more of these and describe the benefit the role would have in marketing a product?

Internet marketing

What makes a website an effective marketing tool?

Internet marketing

To what degree do you think e-business is having a radical effect on business in general?